first University project. I do not remember much about this project
other than I remember being extremely pleased at editing an HTML
page around a shockwave movie. The shockwave was created using Macromedia
Director. I remember that this project used Lingo code to obtain
text that was based on a user keyword. The code would search the
website eBay for keywords then return its findings to my project
site. At the time I knew very little Lingo coding at was extremely
greatful for the help received by ex-students 'Limbomedia'. The
actual images used were of my bedroom at home. Notice the jagged
edges on the Jpegs used !
used: Photoshop, Dreamweaver, Director and HTML
of the modules in our first year at University was a statistics
module. This tested our ability to understand statistics and to
be able to read tables. I remember thinking at the time 'What does
this have to do with multimedia computing?' but as a typical first
year this remained a thought as I carried on with what was at the
time one of the easiest modules. We simply had to 'illustrate' through
multimedia a series of statistics of our choosing. I had no hesitation
in introducing my love of Southampton Football Club and their season
progress at that time. Again the graphics here leave alot to be
used: Photoshop, Director, Dreamweaver
what is a 'Lingo Toy'? Well, a 'Lingo Toy' had to be an application
that the user could not put down. It could be a game, a toy, or
something completely different but had to involve Lingo coding and
interaction. As Lingo coding at this point was still not my strongest
point I based my 'Lingo Toy' on the TV gameshow 'Catchphrase' which
I was confident I could code correctly. My toy however was extremely
limited as there were only a few images the user could guess before
repeating itself and starting at the beginning again.
used: Photoshop, Director
back through my work and my time at University I feel that this
piece of work is the one piece I would have loved to have gone back
and tried once more. A 'Bumper' is a short 'film' or piece of animation
that doesnt necessarily have to have a meaning but be visually pleasing
and interesting. A 'Bumper' is supposedly the short piece of footage
that is shown before a movie maybe or during ad breaks particularly
those shown on MTV. It is the short piece of animation that maybe
advertisies the movie makers name before a movie. We could have
produced something using any medium we felt necessary. My short
Bumper was filmed using a regular 8mm video recorder (for that home-made
video look), some pencils, ink and edited in Adobe Premier. It was
my first experience using Premier and although only scratching the
surface of its capabilities I found the application extremely powerful.
used: Adobe Premier, Quicktime, Illustrator
2001 was the start of our second year at University. As our third
year was a work placement year where we were required to find ourselves
jobs within the industry for 12 months we were required to create
a website. This would serve as a holder for any work we had produced
and serve as an advertisement of ourselves to any future employer.
As I had had a little experience in other software and web design
packages I decided to produce a site using Flash, a software package
I had no experience of. I found Flash an extremely powerful animation
tool with extremely small file sizes. easily accessable through
the web. As Director uses the scripting language of Lingo, Flash
has its own scripting language called ActionScript. Only basic coding
was needed to produce this small site and although I do not use
Flash much nowadays I found it an extremely powerful and fun software
package to use.
used: Macromedia Flash, Photoshop, Dreamweaver
Nanpean Website 650KB
around 1994, soon after leaving school, I had been creating work
freelance in and around my local town of Wadebridge. This consisted
of mainly graphic design. Letterheads, business cards, brochures,
restaurant menus etc. Around the time of October 2001 during the
course I tried to broaden my horizons by producing digital work
commercially. As I had no experience in this field commercially
I approached the local football team I was playing for at the time,
Nanpean Rovers, with a view to producing for them a website. I thought
that producing work involving something I am passionate about would
prove less of a chore. The site was the only one of its kind in
our league at the time and gained praise from the local press as
well as fellow club members. I thoroughly enjoyed producing this
site and maintaned the site for the entire 2001/2002 season.
used: Flash, Photoshop, Dreamweaver
Intelligence Varying sizes around 400KB
of all of the 'dry coding' modules encountered during my four years
at University this was by far the most enjoyable. This was thanks
to our Italian module leader Angelo Cangelosi. His methods were
interesting, enjoyable and straight forward to grasp. I learned
more about Lingo Scripting and OOP (Object Oriented Programming)
in this module that in any other. The world of Artificial Intelligence
is a fascinating world and although we merely scratched the surface
with this module it has opened my eyes to what the future possibly
holds within the world of Artificial Intelligence. I have misplaced
all meaning behind these 5 mini-projects contained here but remember
how much I enjoyed doing them and how much I learned doing them.
Desire Website Varying sizes from 96KB to 7,859KB
date this is still the largest and most varied project I have produced.
This was an updated website from the Flash website produced during
August 2001. The whole site featured a Shockwave site and an HTML
alternative which was insisted upon by our tutors due to potential
employers failing to have installed the necessary plug-ins. This
site features a total of 29 HTML pages, 57 edited Photoshop images
and consists of a Flash movie, within a Shockwave movie, within
an HTML page. Although most of the information on the site is now
dated (email address, CV, links etc) this was a fully working site
until very recently. This site also featured my first ever attempt
at 3D work using 3D Studio Max, another extremely powerful package.
I was extremely pleased with my first attempt at 3D work although
quite inferior compared to my fellow students. The site links to
around seven seperate pieces of work and also covered some of my
freelance work completed at the time.
used: HTML, Flash, Photoshop, Director, Word, Shockwave, Dreamweaver,
3d Studio Max and Illustrator
Specific Website Varying between 400KB and 800KB
preparation for our work placement year we also had to market our
very own multimedia team in the form of a ficticious website. Myself
and four other students produced 'Media Specific' and produced this
mini-site. Although we all contributed to the entire site, my responsibilities
in this project involved putting the pages together using Flash
and also the Portfolio section. However I feel that the whole site
owes much thanks to the artistic talented characatures drawn by
Anthony Roberts which gives the site a very approachable and relaxed
used: (By myself: Flash, Photoshop) (By the group: Flash, Illustrator,
Photoshop and 3D Studio Max)
Weather CD Rom 4 sections varying from 500KB to 1,600KB
the months leading up to May 2002 one module required the student
to produce a multi-media CD Rom aimed at teaching children a certain
subject. This project gained me one of the highest marks I recieved
whilst at University and is a project I am still proud of today.
The mark was even more remarkable as I recall the events leading
up to the deadline for this project. I recall this project starting
life as an astrology project, teaching children about their star
signs and personality traits they might encounter. As the months
passed my enthusiasm to this subject dwindled and it was clear to
me that a change of direction was needed and needed fast. With around
3 weeks until the deadline I started this project again basing my
subject on teaching children (and myself) how to predict the weather
depending on certain elements. I met the deadline comfortably and
as mentioned before gained one of my best marks. This showed me
that no matter what your timescale if you tackle a project with
enthusiasm and the project inspires you to learn more then it is
very surprising how much work you can achieve. I like to think that
although a very simplified weather predictor this simulator actually
works based on knowledge I had gained reasearching the topic in
a very short space of time. I later produced a similar CD Rom on
predicting the weather aimed at slightly older children without
the use of the awful cartoon clipart featured here.
PS The actual landscape view used in the project was the actual
view from my bedroom window at the time.
used: Photoshop, Director.
May The London
project was entitled 'A digital anthropology inside Englands 'disneyland''
this project my aim was to try to capture the real london. not the
pictures that everyone seems to capture on their visits to the great
city but perhaps a view that many of us rarely see. Before visiting
london I asked many people from across the world their views on
the city and England in general. Their feelings, thoughts opinions
etc. were all greatly valued and thanks must go to all those who
have contributed their opnions. I receieved quotes from as far afield
as North Carolina, to Australia and from many places here in the
UK to Sweden.
was clear after setting up the mini-site where people could post
their opinions that their views all shared a common theme. The city
was fast paced and grey with so many buildings which made the traditional
red London buses and red telephone boxes stand out. I tried to focus
on the fact that it is peoples opinions that shape a city and its
appearance and how it is perceived by others.
used: Photoshop, Premier, Director, HTML
Nanpean Website 12 pages all less than 200KB
of the valuable lessons I learned from producing work for a specific
audience is obtaining valuable user feedback. After first producing
Nanpean Football club's website back in October 2001 I insisted
on club members being 100% honest about the sites good and bad points.
As the site was created completely free of charge to the club this
proved difficult to obtain criticism. However, after a little pursuasion
I found that the audience for the site were people with very little
new media knowledge and very little technological background. In
an era and indeed area where broadband connections where few and
far between users wanted less waiting times and wanted the ability
to print out various statistics and reports which could not be done
on a Flash website. I started about the new seasons site creating
it totally using basic HTML which slashed download times and enabled
reports etc to be printed. The site was far easier to maintain and
taught me that as a designer the target audience must be involved
and just because you know new technologies and methods it is not
always called for.
used: Photoshop, HTML
moving from Nanpean Football club to my home town of Wadebridge
Football club I was asked if I could create their website. After
discussions regarding the importance of my University work and my
work placement I agreed to design the layout and graphics of the
site, but because of commitments the sites content and maintenance
be left in the hads of other club members. This site is live but,
since my departure in 2003, is not updated. The club is a small
club and simply does not have the know-how and man power to update
used: Illustrator, Photoshop and Dreamweaver.
CD Rom Various sections ranging from 123KB to 4,600KB
July 2002 and December 2002 I was placed on my work placement at
Infrasoft Ltd. It was my job as Digital Media Specialist to market
the companies products using a variety of methods. I updated the
companies website and produced mush graphic design work ranging
from corporate identity to exhibition banners. I also produced a
series of promotional CD Roms for Infrasofts prodcuts. It was an
amazing experience as I was never looked upon and treated as a student,
simply one of the team. Unfortunately the company struggled and
was taken over shortly after my departure therefore the Arenium
CD Rom featured here was never actually marketed. I had been very
fortunate in the fact that I worked with many talented people there
and also on the CD Rom. Because this project was intended to be
a CD Rom the file sizes are large and not meant for viewing over
the web. I produced some of my best graphic design work during that
time and found this work far more interesting due to the fact that
I had to stick within existing company colours, fonts, identity
which created interesting challenges.
used: Director, Flash, Photoshop, Premier, Illustrator, Quicktime.
May Wadebridge Football Club Programme
completeing my work placement at Infrasoft I returned home to Wadebridge
to work freelance until my final year at University began in September
2003. It was during this time that I was appointed Commercial Manager
at Wadebridge Town Football Club. This involved raising much needed
funds for the club. I also produced all graphic design for the club
during this time. One of my duties as Commercial Manager was the
creation and ongoing editing of the football clubs weekly programme.
At the start of the season this would involve gaining sponsorship
from the towns businesses in return for creating adverts within
the programme. This raised record funds for the club as well as
improving my Illustrator and Photoshop skills. I produced the programme
from cover to cover, including all advertisements and content. The
content would change on a week to week basis. This taught me to
prioritise my time schedule each week as well as producing printer
ready artwork. I had, in the past, produced the clubs programme
for which I obtained an award for the best programme in the South
used: Photoshop and Illustrator
Site Various sections ranging from 24KB to 669KB
the start of the final year at University it was necessary for students
to create a new website that would serve as a portfolio site as
well as a holding site for tutors to view existing peices of work
and to ensure students were hitting targets set. This was extremely
practical as students could upload progress reports etc without
the need to 'hand-in' CD's and printed work to tutors whenever necessary.
The site is predominently Shockwave and as you will probably see
has problems with font issues not embedded and exported with the
used: Director, Photoshop and Illustrator
FC Newsletter February 16KB March
my time as Commercial Manager for Wadebridge Town Football Club
the club was under going many changes. One of which was the development
of the main grandstand which the club had obtained Lottery funding
for. As this was news that affected the whole town and not just
those members of the public that attended match days it was felt
necessary to create a newsletter each month so that all the towns
people were informed on the clubs progress. This originally took
the form of a simple black and white A4 printout in which could
be obtained at various points within the town. As it was something
I had not bene involved with before and a method new to me I decided
to make the newsletter available via an HTML email. A mailing list
was created and again was the first of its kind in the league where
local people could be informed on the clubs progress from the comfort
of their own PC. Although very simple the newsletters proved an
invaluable source of information to those on the mailing list.
used: Illustrator, Photoshop, HTML and Outlook
this site, although live, is a site that remains unfinished and
lacking in content due to the small business itself unable to commit
the necessary time and effort needed to create and maintain a working
website. After repeated efforts proved fruitless this proved a valuable
lesson in that the designer should gain sufficient content prior
to creating a website.
used: Photoshop, Illustrator, Dreamweaver
Media Presentation Paper
project entitled 'Investigate the issues and complications effecting
small traditional non media companies wishing to fully integrate
themselves with new media practices and technologies, such as an
online presence, online marketing and bespoke software development.
Suggest possible solution and discuss the benefits/problems of each.'
was produced in conjunction with fellow student Martin Felgate.
idea for this presentation came after a friend of ours, who runs
his own small business locally in Plymouth, described what he wanted
his computer to do and asked us if it was possible. What he described
was a content management system so the answer we gave him was “yes”.
After questioning him some more about his business (he runs environmental
awareness projects for young people) it turns out his need for new
media technologies is ever increasing including network setup and
maintenance, remote document retrieval when out of the office, video
conferencing, the digital documentation, preparation and installation
online of the projects he runs and the production of marketing materials
for various meetings and events.
soon became obvious that although having a need for digital technologies
he was unsure as to exactly what technologies he needed, how to
implement them and subsequently how to use the them. Although aware
of new media agencies he was concerned that, although extremely
competent within the digital world, non of them made him aware that
they particularly understood the specific needs of his own business
or business sector. Our paper looked at the options available to
small non media companies wishing to implement new media practices.
used: Photoshop, Illustrator, Director, Word
Industries Presentation Talk
Role of Urban art, graffiti and in particular Billboards as acts
Cultural Jamming as a form of Resistance is at large in our community
and what’s more it’s happening right in front of your
very eyes, literally. Resistance can take on many forms; it can
be the spoken word it can, in this day and age, be totally digital,
but something you can barely avoid is something visual. The form
of resistance this project focused on uses the enemy’s own
resources against itself.
Advertising imagery in its early stages was about promotion, informing
the consumer about the product. Now its task is not to portray the
product but the people who use the product, it sells an idea, a
feeling, a dream the fundamental issues are not true or false, but
pleasure or pain, sexy or geeky, quality or rip-off. The advertiser
brought the Ad to the consumer. Desire, self worth, self-image and
hope all find their genesis in the Ad. The media and the advertisers
have undoubtedly poisoned the mind of the masses with empty promises
and far-fetched dreams of a lifestyle we continually strive for
but rarely achieve.
advertising and indeed the intrusion of public space by the advertisers
has exploded in recent years. What we see in the billboard are corporate
logos, marketing psychology and global domination, poison to the
innocent consumers eye. Despite the multitude of products they display,
one really has very few choices in this day and age: to buy or not
This project takes an existing corporate message, in this case the
advertising slogan or tag line, is creatively altered to reach the
meaningful truth or deeper meaning. It takes, what would be, an
unacceptable sales pitch and turns it into an intentionally annoying
used: Photoshop, Director
Information Film CD Rom
role of the 'Public Information Film', and certainly the appearence,
has changed dramatically through the years. Public Information Films
are commissioned by the government to tell the nation about things
they should know.
see a PIF today you have to watch the breaks late at night or very
early in the morning on ITV1 and Channel 4 when they can't sell
the advertising space!
Generally, it is of the general opinion, that PIF's are a valuable
source of good advice. Today's films can be graphic and hard hitting
and certainly get the message across, whether its the perrenial
drink driving campaigns or child abuse.
do PIF's highlight a problem, or put into the public view, issues
that are otherwise oblivious?
This project addresses these issues and question just what is .
'The role of modern day Public Information Films?'
I will leave the answer to you, the viewer
used: Adobe Premier, Photoshop, Director,
this paper entitled ‘Producer vs Consumer: The power shift
is about to change’, I argued that under the watchful eye
of consumerism, which undoubtedly bears little escape, comes the
greatest variety of choice the consumer has ever experienced. In
their writings ‘The Culture Industry: Enlightenment as Mass
Deception’ from Dialectic of Enlightenment, Theodor Adorno
and Max Horkheimer recognised the power that the producer has over
the consumer, the hold capitalism has over the masses, and the influence
the state has over the general public. However, in the advent of
all new media the choice that is ‘offered them’ is massively
more substantial. Adorno and Horkheimer also state that power is
taken from the consumer and given to the producer, all freedom of
choice has disintegrated and choices are made on the consumer’s
part. The relationship is purely one-way. I argued that with the
new wave of technology in the 21st century, this becomes more of
a two-way relationship; more of a consumer fight back. The consumer
has the chance to voice his or her opinion and to be heard; for
example ‘Interactive Television’ with ‘choose
your own adventure’ style films is an example of the power
being shifted back to the consumer, albeit to a certain extent.
Viral Marketer Digital
project was my main final year project and I owe much thanks to
Andy at 'Hardcore Monkey Crash' for his help in realising this project.
the introduction of interactive TV, satellite and cable TV, personal
video recorders, and of course the internet, the producer is receiving
more and more feedback from the consumer and acting accordingly.
In this era the consumer is having more and more say into what he
or she is being subjected to. This era has seen the shift from broadcasting
to the masses to targeting the individual.
Individualism was a key element to this project. By choosing your
individual cable TV channels you are making a choice and the advertisements
you will be subjected to are more individual to you. By taking part
in audience participation game shows and ‘choose you own adventure’
style films you are dictating future episodes to the producer based
on your own tastes and opinions. By being targeted through past
behaviour and individual preferences by such global companies as
Amazon you are defining yourself as an individual and not part of
project, therefore, tries to harness this individuality, and uses
one of the most powerful marketing methods in the western world,
viral marketing through e-mail. Viral marketing is widely touted
as the new way to increase market penetration and build brand awareness
in the Internet space.
have designed an web-based e-mail client that, once signed up, will
allow the consumer to submit any number of advertisements or messages
to send to friends, family and producers based on their interests.
read the Digital Presspack for more background information.
used: Photoshop, Dreamweaver
date this is probably an example of one of my best websites in the
given time that I have produced. I feel this site works well due
to its simplicity and lack of the need of complicated plugins. The
restaurants exisiting identity made it easy to create a website
as I already had logos and colours to go by. I had visited the establishment
on many occasions prior to my creating the site which I feel helped
me capture the contrasting atmosphere of the daytime and nighttime
occasions. The site is indeed created with this in mind by simply
switching colour schemes. All photographs were taken by myself (I
even had to order the food in order to take the pictures) and all
graphics were created using Illustrator. The general appearence
and feel of the site was left entirely to myself and the content
was well contributed by the proprietors.
used: Photshop, Illustrator and Dreamweaver
viewing the Buskers restaurants website David Pope of Davids Patisserie
contacted me wishing his business to have a web presence. I had
less to work with in this project as this small (although very popular
and succesful) home run business had very little corporate identity.
What I did have was a substantial array of beautiful photographs
which I feel sell Davids work itself. This small site is just what
the client requested and again is simple in its appearance and is
accessible to a large market.
used: Photoshop, Illustrator and Dreamweaver
St. Enodoc Hotel Website
most recent work, although not considered by myself to be my best,
is the St. Enodoc Hotel website. Although this popular hotel on
the North Cornish coast already had a website, the manager required
a revamp to bring the site forward to the 21st century. The hotel
literally had 100's of fantastic photographs which captured the
scenic environment in which this family hotel sits. Rather than
simply list or thumbnail the many photographs the simple but effective
shockwave movie creates a smooth transition between photographs
depending on the site section you are viewing. This is also reflected
in the menu bar down the left which background fades in and out
depending on where the mouse lies. The site has a simple clean and
smart feel to it but again, due to the client being busy took an
amazing 10 months to complete.
used: Director, Photoshop, Illustrator and Dreamweaver